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The Middle

 

GRAMMYS 2018 CAMPAIGN

The Middle

For the 2018 GRAMMY awards, Target partnered with Zedd & Marren Morris to create the 2018 bop of the year, The Middle. We worked with Dave Meyers and a super troop of dancers to create a 3min music video which premiered during the GRAMMY commercial break. The song then went on to lead Target’s spring and summer campaign, while also taking over the radio. It’s haunted me around NYC ever since… specifically in bodegas, uber rides, and trips to Duane Reade.

 
 
 
 

WE LAUnCHED THE SONG WITH A 3MIN MUSIC VIDEO THAT NOW HAS OVER

67 million views and two 2019 grammy nominations

 
 
 
 

we worked with an amazing crew of dancers (my 15 year old self's dream) such as

Hi-hat, Will-da-beast, Jade, and Janelle

 
 
 
 

It received coverage in The New York Times, People Magazine, Billboard, FORBES, and the NYT GRAMMY ROUND-UP PoDCAST SAID

“Whoever the creatives were AT THE AD AGENCY THAT COMMISSIONED ‘THE MIDDLE’ DESERVE THEIR OWN GRAMMY”

 
 

Director: Dave Meyers

Creative Directors: Michael Ian Kay & Craig Love

Art Directors: Rachel Ellam & Tanner Shae

Writers: Sarah Sharp & Jackie Meyer

Designers: Jess Yan & Leo Nguyen