GRAMMYS 2018 CAMPAIGN
For the 2018 GRAMMY awards, Target partnered with Zedd & Marren Morris to create the 2018 bop of the year, The Middle. We worked with Dave Meyers and a super troop of dancers to create a 3min music video which premiered during the GRAMMY commercial break. The song then went on to lead Target’s spring and summer campaign, while also taking over the radio. It’s haunted me around NYC ever since… specifically in bodegas, uber rides, and trips to Duane Reade.