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Ralph Told Me

 

BRAND SPEC WORK

Ralph Told Me

Ralph Lauren wanted to make the Polo cool again, so we took Ralph Lauren's inspirational roots as a "designer of dreams", mixed in the Polo's history in hip hop culture, added a touch of Lo Life vibes, and gave the microphone to a new generation of dreamers.  Sadly, Ralph the man himself turned the work down at the last minute... transforming this could-have-been-sick work into spec work. 

 
 
 
 
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Creative Directors: Adolfo Alcala & Brandon Pierce

Art Directors: Rachel Ellam & David Goss

Writers: Sarah Sharp, Mikio Bradley & Adam Van Dusen